Resource Library

Community Outreach: Lessons Learned In How to Improve Outreach

The Private Sector Project for Women's Health (PSP) in Jordan is implementing a comprehensive outreach strategy designed to specifically address the most difficult programmatic challenges in family planning: contacting and changing attitudes among women with the highest unmet need. PSP partnered with two non-government organizations (NGOs) - Circassian Charity Association (CCA) and General Union of Voluntary Societies (GUVS). 

Recently, the PSP project conducted an evaluation of the outreach visit data sets to determine how the home visits can be further improved. Key findings related to the home visits include:

• Women visited by community health workers adopt modern methods at visits three, four, seven, and eight.
• The largest percentage of women adopt a modern method at visits four and eight.
• Women who are non-method users adopt modern methods at rates higher than women who use traditional methods (safe period, withdrawal).
• Contrary to expectations, few women visited report that cultural or religious beliefs prevent them from adopting a family planning method.
• In the first visit, women who indicate that they do not use a family planning method because they wish to become pregnant are unlikely to adopt a family planning method.

Brief includes explanation of how to improve effectiveness of home visits, which is the cornerstone of the PSP Jordan's outreach strategy.