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Executive Summary: Knowledge, Attitudes, and Practices Surveys in Nepal

In Nepal, SHOPS Plus supports the CRS company—a leading social marketing organization—in building its technical capacity, including enhanced data use for decision-making. Accurate and comprehensive data is critical for social marketing organizations to increase access to health services, products, and information. SHOPS Plus conducted baseline and endline knowledge, attitudes, and practices survey to 1) inform a redesigned social and behavior change curriculum in rural Nepal, 2) evaluate the effectiveness of the redesigned curriculum, and 3) understand if health product access and use changed as CRS implemented financial sustainability measures, such as product price increases. This Executive Summary provides information on study objectives, methods, results, and implications for CRS moving forward.