Resource Library

Scaling Up a Last Mile Social Franchise in Ghana

In September 2008, Private Sector Partnerships-One (PSP-One) conducted an assessment to identify support strategies for the MicroBusiness for Health (MBH) franchise being piloted by Freedom from Hunger (FFH) in Ghana. In this social franchise, a neighborhood rural woman becomes the local sales representative and franchisee, or HealthKeeper (HK), for a line of health products. As the franchisor, MBH provides the women with health and other products to sell, training on sales and health promotion, and credit for their first basket of products. The specific objectives of the assessment were to:

• Identify ways to improve efficiency and cost recovery in the franchise model, especially in the area of distribution;
• Assess short- and long-term prospects for sustainability;
• Recommend appropriate monitoring and evaluation activities.