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Understanding Family Planning Counseling in the Private Sector through a Behavioral Economics Lens

SHOPS Plus conducted a qualitative study to identify barriers and facilitating factors that influence the provision of family planning counseling by private sector providers in two different country contexts. This brief presents the results of the study using a behavioral economics lens to explore how cognitive and behavioral biases influence the provision of family planning in private sector settings. It provides recommendations to address some of these biases to facilitate appropriate and effective family planning counseling that is tailored to client needs and supports
informed choice.