FHM Engage uses a market development approach (MDA) to understand a country’s health market system. The MDA allows us to diagnose root causes of market under-performance, such as restricted supply of and consumer demand for health products and services. FHM Engage supports local public and private market actors to design locally informed strategies and solutions that improve market systems, including core functions of supply and demand and supporting functions that strengthen the enabling environment for market growth.
As a critical foundational step to the MDA, FHM Engage compiled detailed market descriptions in India, Kenya, Liberia, Madagascar, Nepal, Nigeria, Pakistan. Review them here:
INDIA
FHM Engage India Market Description 2023
FHM Engage India Market Description 2023 (Abridged)
Health Market Description Brief on Family Planning in India
KENYA
FHM Engage Kenya Market Description 2023
LIBERIA
FHM Engage Liberia Market Description 2023
FHM Engage Liberia Market Description 2023 (Abridged)
MADAGASCAR
In Madagascar, we completed three market descriptions: Family Planning; Maternal & Child Health; Nutrition
NEPAL
FHM Engage Nepal Market Descriptions 2023
NIGERIA
In Nigeria, we compiled six market descriptions in the two states of Ebonyi and the Federal Capital Territory (FCT): Ebonyi Child Health; Ebonyi Family Planning; Ebonyi Maternal Newborn Health; FCT Child Health; FCT Family Planning; FCT Maternal Newborn Health
PAKISTAN
FHM Engage Pakistan Market Description 2023
‘How-to’ Guidance: Executing the Diagnosis Phase of a Market Development Approach
MDA Overview Briefs:
MDA Course Curriculum:
Market Development Approach (MDA) 2023 course curriculum
Course brief #3 What are key terms used in a market development approach for health?