Using Market Size Estimation to Identify Family Planning Opportunities in Nepal

In 2023, FHM Engage conducted an analysis of the family planning (FP) market in Nepal to diagnose root causes of market under-performance. The resulting Nepal market description revealed the need for improved market intelligence data, particularly for private sector actors in the contraceptive product market. While the market description identified provinces and demographic groups in which FP uptake has fallen behind, the lack of more detailed subnational market intelligence poses a major obstacle to strengthening private sector engagement in increasing access to and use of modern contraceptive products. Data pertaining to the supply and demand of contraceptive products and services is often unavailable, of poor quality, or too sparse. Consequently, FHM Engage applied an estimation approach that was developed and tested under the project in Tanzania. This activity in Nepal aims to enable market actors to identify geographic areas of opportunity for improving the provision of modern contraceptives by understanding where demand for different contraceptive products and services exists and allows for better targeting of interventions and products. It also provides market actors with a quantification of current and potential private sector contraceptive product volume, and real dollar value, to spur interest and action from a commercial perspective. Read the full market sizing report or view the corresponding slide deck.

Banner image: An owner of a private pharmacy in Bardibas, Madhesh Province, Nepal, assists a young client in purchasing family planning products. Photo Credit: Pramin Manandhar, FHI 360