Resource Library

Bangladesh ORS Case Study

Bangladesh is an impoverished country that is nonetheless making steady gains in improving health and child survival. The supportive collaborations between the government of Bangladesh: the private sector, particularly Social Marketing Company (SMC): and BRAC (a powerful NGO) are leading to improvements in delivery of ORS and successful scale-up campaigns. This case study provides the historical background on the development of the ORS program and then evaluates the program across six key components:  development of an improved product, marketing campaign, improving private provider knowledge, improving public provider knowledge and increasing supportive supervision, increasing availability of supply and financing of scale up.