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Commercial Viability Assessment for CycleBeads in Jordan

The Private Sector Project for Women’s Health (PSP) received support from USAID to conduct a feasibility assessment for the Standard Days Method (SDM) using CycleBeads in Jordan. The assessment included a market viability assessment to determine the attractiveness of the product to potential distributors and retailers with the following activities:

• Met with commercial distributors to identify potential partners for launching CycleBeads
• Met with pharmacists to discuss interest in carrying the product
• Created cost projections and profit/loss analysis for potential distributors of the product

PSP conducted the assessment, which resulted in the following recommendations:

• Commercial distributors are the best method for introducing CycleBeads in the private market in Jordan
• CycleBeads can likely be sold at an affordable retail price in Jordan
• Distributors are not dissuaded by the potential limited market size
• CycleBeads will sell only if the promotion is strong
• Involve private non-profit family planning clinics in distribution plans