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Implementing a Total Market Approach for Family Planning Products: Lessons from Tanzania

The SHOPS Plus project supported its partners in Tanzania in adopting a total market approach to strengthen the country’s family planning market. This case study documents the strategy that the project used to build capacity among public and private sector stakeholders to effectively coordinate at national and subnational levels with the goal of strengthening markets. It highlights lessons and implementation tips that other countries can apply to pursue similar efforts in their own family planning programs.