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Indicateurs de Base sur l'Utilisation des Méthodes de Longue Durée du Projet CMS au Maroc

Social marketing has contributed widely to the expansion of family planning (FP) in Morocco and relieved some of the burden on the public sector. Challenges remain, however, as an increasing number of women desire to limit family size. Long-term methods of FP, such as injectables and intrauterine devices (IUDs), are becoming a larger focus of the FP program. The sustainability of FP programs is also of great concern as donors consider withdrawing or reducing their assistance to these programs. Increasing the role of the private sector in the supply and delivery of reproductive and child health services and products is an important mechanism for increasing the sustainability of national programs. This report is a partial account of a survey on awareness and use of reproductive and child health products and services among married women 15 to 49 years of age. CMS, in agreement with the Moroccan Ministry of Health (MOH), also carried out a survey and interviews with public and private health care providers and pharmacists in the community to assess their attitudes relative to FP and FP social marketing brands provided in Morocco. Some questions addressed in this paper are: Does the Morocco FP program continue to build on the successes of the past? What are the characteristics of target groups of Moroccan women that make them suitable populations for the promotion of long-term FP methods? What factors influence the choice of supply provider/source among groups targeted by the social marketing program? How can social marketing efforts be consolidated to increase the contribution of the private sector?