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Market analysis of the ORS and zinc markets in Kenya

PSI/Kenya commissioned this report to inform the programmatic strategies relevant to the reduction of under 5 years old morbidity and mortality in Kenya through the increased use of ORS and zinc per WHO recommendations.  Data was collected in a period of two weeks through 15 face to face in-depth interviews with pharmaceutical manufacturers, distributors, UNICEF, WHO, and other stakeholders as well as visits to the trade in and around Nairobi.

The study found that although there is a considerable supply of ORS on the market that complies with WHO regulations, there is a limited demand for ORS (and zinc) due to lack of information from caregivers as well as from health providers.  Recommendations for future programming include: increasing knowledge and self-efficacy amongst caregivers, increasing availability of zinc and ORS through the public and private sector, and increasing health professionals' recommendation of ORS and zinc.