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mBCC Field Guide: A Resource for Developing Mobile Behavior Change Communication Programs

This Field Guide is an attempt to take stock of what we know today about the power of mobile communication tools to influence health behaviors at both the consumer and healthcare provider levels. While this guide focuses on applying mobile strategies to health problems, the same principles can be used to address issues in other sectors, such as agriculture and the environment. The guide is divided into chapters designed to advise health programs on the key steps to creating effective mBCC applications. Case studies are sprinkled throughout, to spark ideas and identify common challenges in implementing mBCC programs. The primary audience for the mBCC Field Guide is practitioners experienced in developing BCC strategies who are considering employing mobile solutions but need guidance on key issues and on questions to consider in the design process.