Resource Library

Private Sector Mobilization for Family Planning (PRISM) Project Assessment

The United States Agency for International Development (USAID)/Manila's Private Sector Mobilization for Family Planning (PRISM) project (recently renamed Private Sector Mobilization for Family Health) was designed to harness private sector motivations and capabilities to increase the share of the total need for family planning (FP) the private sector addresses and to reduce the unmet need for FP among women of reproductive age. The project aims to increase the contraceptive prevalence rate (CPR) for modern methods obtained in the private sector from 11.3 percent in 2004 to 20.5 percent in 2009 and to increase overall CPR from 35.1 percent in 2004 to 42 percent in 2009. The project includes three components: the workplace component, which is designed to increase support for FP within the formal employment sector; the pharmaceutical market development component, which seeks to establish a viable mass market for a variety of contraceptive brands in the commercial sector; and the private practice expansion component which aims to increase the business value of FP in private provider practices (with a focus on private practice midwives).