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Public-Private Partnership Model for Point-of-Use Water Disinfection among Lower Income Households

A tenant of AED is to use multiple brands and multiple partners to allow consumers to choose the option that best fits their needs. Under the POUZN project, AED utilized micro-finance strategies to enable the commercial sector to reach BOP users in India to purchase point-of-use (POU) water purification systems. In this project, AED partnered with filter manufacturers Hindustan Unilever and Eureka Forbes, chlorine manufacturer Medintech, and chlorine distributor PSI to offer products at various price points, focusing on generating sustainable private sector demand. At the end of project, of the 1.1 million people targeted, POUZN saw a 20% adoption rate of POU water purification methods, comprising largely of chlorine (liquid and tablet) and urban filters. Other NGOs adopted technology developed under POUZN, and lessons learned may be found in the attached document.