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Social Franchising as a Strategy to Expand Access to Reproductive Health Services: A Case Study of the Green Star Service Delivery Network in Pakistan

This case study chronicles Social Marketing Pakistan's experience designing and implementing the Green Star Network as documented and interpreted by Population Services International (PSI). Social Marketing Pakistan (SMP) and PSI operate as a joint venture, with SMP functioning as a local affiliate. As the Green Star Network is often cited as an example of a successful social franchise, the Commercial Market Strategies project produced this case study to illustrate how this model can expand access to quality reproductive health products and services.