RESOURCE HEADER BANNER

Resource Library

PSP-One and Social Marketing and Pharmaceutical Partnerships

Social Marketing can increase the demand for and the supply of family planning products. Social marketing programs use commercial marketing and distribution techniques to make products available and affordable. Social marketing also encourages healthy behaviors through mass media advertising and behavior change communication. In countries where donor-funded programs are distributing subsidized or donated products, PSP-One explores opportunities for these programs to introduce new commercially sustainable brands.

Resource Type : Brief

Country :

Year : 2008-04-17T12:30:00

Language : English

Project : SHOPS