Dr. Karen Foreit is a senior felow at Futures Group and is one of the developers of the Willingness to Pay Tool. She co-authored a user's manual on the tool and conducted several projects to use it to make decisions about prices and price changes. Dr. Foreit's presentation to the Willingness to Pay Panel reviews the experiences of the Futures Group's application of the tool in several countries.
This is a large PowerPoint file with audio. When downloading, please be patient.
Resource Type : Presentation
Country :
Year : 2005-05-23T11:15:00
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Project : SHOPS