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Consumer Use of a Family Planning Text Message Service

This brief summarizes findings about consumer use of a text message information service in Kenya called m4RH. Consumers initiate contact with the free service by sending a text and accessing information on family planning from a menu of topics. Researchers assessed the impact of m4RH on family planning knowledge and behavior by drawing data from the messages sent and received by 6,784 study participants in a randomized controlled trial. The objective of this analysis was to document how consumers engaged with the service to inform the design of future mhealth interventions.