Resource Library

Country Profile: India

In India, the Commercial Market Strategies (CMS) project works to improve reproductive health and child survival, as well as to increase HIV-prevention behaviors. CMS programs fall under two broad categories: promoting the use of temporary contraceptive methods (pills, injectables, and condoms); and increasing awareness and use of oral rehydration salts. CMS/India implements its programs in partnership with the commercial and private sectors, targeting urban and rural areas in northern India. This profile provides an overview of the local context and discuss program goals, design, challenges, evolution, and impact.