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Examining socioeconomic position in the Family Planning Market Analyzer

The Family Planning Market Analyzer combines data from Demographic and Health Surveys and Family Planning 2020’s projections of modern contraceptive prevalence to allow users to explore potential scenarios as part of a total market approach, including shifts in market share between the public and private health sector. An important consideration when thinking about the potential roles of the public and private sectors in a family planning market is a woman’s ability to pay for products and services from private providers. The Family Planning Market Analyzer allows for further exploration of changes by income level using a methodology that combines analyses of absolute wealth with Demographic and Health Survey data. This brief describes the methodology and compares the approach to wealth quintiles in three sub-Saharan African countries.