Resource Library

Family Planning Market Segmentation in Jordan: An Analysis of the Family Planning Market in Jordan to Develop an Effective and Evidence-Based Strategic Plan for Attaining Contraceptive Security

This study presents a secondary data analysis of the 2002 Jordan Population and Family Health Survey. The sample size in JPFHS 2002 was 6,000 ever-married women ages 15–49. The wealth index constructed by MACRO was used for the market segmentation analysis. In developing a wealth index, each household asset or amenity is assigned a factor score generated through principal component analysis. In this way, MACRO defined the standard of living in terms of assets, rather than in terms of income or consumption.3