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Goli Ke Hamjoli- Promotion of Oral Pills in Urban North India

The Goli ke Hamjoli (Friends of the Pill) is an oral pill category promotion program, under the USAID funded Program for Advancement of Commercial Technology - Child and Reproductive Health (PACT-CRH). Technical assistance was initially provided by the SOMARC project until October 1998, and then by the Commercial Market Strategies project (CMS) until the Goli ke Hamjoli (GkH) project ended in mid-2004. This report was prepared under the Private Sector Partnerships-One project and summarizes the activities and results of the GkH program, and traces changes in the market and industry, two years after its completion.