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Health Promotion: Framing the issue

The workplace is now recognized as an important setting for health promotion in industrialized countries, and interest is growing in the wider role that business can play as a partner in health development. Private sector business plays a dominant role as the driver of current global economic development, and globalisation is bringing new social and economic challenges. For those concerned with promoting well-being, it is essential that policies and programmes are adjusted to address this new reality and that the business community is, as far as possible, engaged as a partner in the promotion of well-being. In this new world, business has a vested interest and a shared responsibility for the promotion of the well-being of the three fifths of the world's citizens who reside in the newly-opened economies, many of whom are exposed to new risks arising from the downside of globalisation.