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Implementing Total Market Approaches: Family Planning and Beyond

A Total Market Approach (TMA) is commonly referred to as a process to bring together the public and private health sectors for the purpose of coordinating policies and programs for greater health impact and sustainability. This approach to achieving public health goals, particularly in the area of reproductive health, is increasingly being adopted by donors, governments, and health organizations. This commentary focuses on multisectoral approaches that have been implemented in family planning and in other health areas over the past several decades because they provide relevant lessons learned for today’s TMAs.

This commentary was published in Cases in Public Health Communication & Marketing, Volume 8, Supplement 1 – The Total Market Approach, Winter 2014. Copyright © 2014; all rights reserved.