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Partnerships with Pharmaceuticals: Good Health is Good Business

In developing countries, the goal of forming partnerships with pharmaceutical companies is to establish a full range of affordable reproductive health products available through the private sector. Increasing the role of the private sector helps to ensure that low-cost contraceptives will be available over the long term. Partnership agreements can be country specific, regional or global. They may involve only CMS and the pharmaceuticals or include other partners such as local NGOs and governments. CMS can facilitate and contribute to the partnership by providing assistance in advertising, market research, distribution, and leveraging cooperation with the host-country government.