Resource Library

Road-Mapping a Total Market Approach

The UNFPA EECARO and the International Planned Parenthood Federation European Network Regional Office conducted a meeting in June 2012 to bring attention to gaps, priorities, and measures for client-oriented RHCS strategy in middle-income countries. The workshop jump started a "road-mapping" implementation of TMA in the region with 19 country teams developing action plans in the course of the workshop. The workshop enabled countries with previous experience with components of TMA to examine gaps and move forward quickly to develop an integrated plan.