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Saathi Bachpan Ke: Diarrhea Prevention and Management Baseline Report

Implemented by the USAID funded Market-based Partnerships for Health (MBPH) project, Saathi Bachpan Ke (‘Friends of Childhood’ in Hindi) is a program that aims at improving child health by reducing the incidence of diarrheal diseases in children under five (the second highest cause of deaths among this age group). This is done by promoting simple and effective behaviors, namely, hand washing with soap, treating water and using oral rehydration therapy (ORT).

This report includes findings and recommendations from a basline study designed to:

• Establish baseline values for performance indicators around knowledge, attitudes and practices of consumers
• Establish an evidence base for prioritizing target population segments
• Identify and prioritize key barriers to the adoption of desired behaviors