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Willingness to Pay Surveys for Setting Prices for Reproductive Health Products and Services: A User's Manual

Willingness to pay surveys for setting prices for reproductive health products and services (updated). Managers of reproductive health programs frequently consider increasing fees as a means of enhancing the sustainability of their programs. Willingness to pay (WTP) surveys are a tool for measuring the demand for services and estimate revenues if price increases are implemented. This manual describes the WTP concept and outlines methodology for developing a WTP survey. The revised version (2004) is now available in Spanish and French.