Growing the Condom Market in India: Bindaas Bol Campaign

A narrated presentation contributed by Anand Sinha from the SHOPS mHealth eConference held on May 5, 2010.

Sanjeev Vyas Presentation

Sanjeev Vyas Presentation

"Yahi Hai Sahi!" Growing the Condom Market in North India Through the Private Sector

In June 2004, ICICI Bank initiated the Yahi Hai Sahi (meaning "This is the Right Choice" in Hindi) condom promotion project under the USAID funded Program for Advancement of Commercial Technology-Child and Reproductive Health (PACT-CRH), as part of its commitment to use the power of the private sector to improve reproductive health in India. Three of the largest private sector condom marketers in India – JK Ansell Limited, Hindustan Latex Limited (HLL) and TTK-LIG Limited - agreed to partner with ICICI Bank in this project through a Memorandum of Understanding (MoU). ICICI Bank contracted Lowe India to implement marketing and communications activities in this project. Project strategies were developed and implemented with technical assistance provided by the PSP-One project with funding from the United States Agency for International Development (USAID). In 2006, the Yahi Hai Sahi project was repositioned as Condom Bindaas Bol (meaning "Condom Just Say It" in Hindi) to specifically address the issue of embarrassment This report summarizes the project strategies, activities and results achieved in this program.

Saathi Bachpan Ke- Promoting Diarrhea Management Through the Private Sector in Urban North India

The diarrhea management campaign was initiated by ICICI Bank in 2002 under the bilateral Program for Advancement of Commercial Technology - Child and Reproductive Health (PACT-CRH) between the Government of India (GOI) and United States Agency for International Development (USAID). This campaign evolved significantly during its lifetime. Initially it focused on promoting the use of WHO formulation Oral Rehydration Solution (ORS). In 2005, after supporting policy advocacy for a shift to a new formulation, the program helped smoothly transition the market to the reduced osmolarity ORS. From 2006 the campaign expanded into the Saathi Bachpan ke (Friends of Childhood) Complete Home Diarrhea Management (CHDM) campaign, and finally in 2007 the program designed and piloted communication and promotion strategies and prototypes that could be adopted by Govt. of India and private sector partners and others, for the introduction of Zinc therapy.

Goli Ke Hamjoli- Promotion of Oral Pills in Urban North India

The Goli ke Hamjoli (Friends of the Pill) is an oral pill category promotion program, under the USAID funded Program for Advancement of Commercial Technology - Child and Reproductive Health (PACT-CRH). Technical assistance was initially provided by the SOMARC project until October 1998, and then by the Commercial Market Strategies project (CMS) until the Goli ke Hamjoli (GkH) project ended in mid-2004. This report was prepared under the Private Sector Partnerships-One project and summarizes the activities and results of the GkH program, and traces changes in the market and industry, two years after its completion.

PSP-One Trip Report India: Propsed Plan for Introducitng Quality Improvement to DIMPA Program network and YFI Program

To meet with PSP-One India program staff responsible for 1) the DIMPA program (medical training team manager and staff in Lucknow and in Delhi) to discuss interest and roles and responsibilities in adapting the QI self-assessment questionnaires for DIMPA network members; and 2) the YFI initiative (program manager, training manager, trainers, providers, and the 4 participating organizations) and.

PSP-One Trip Report India: Field Test of QI HIV/AIDS/TB Package, India-September 07

Mary Segall, IntraHealth International, and Leine Stuart traveled to New Delhi, India from August 16th – September 5, 2007 to conduct a series of focus group discussions with private sector providers providing HIV/AIDS care, TB care and HIV Counseling and Testing services from a variety of different types of service practices. The overall objective of the focus group discussions was to obtain feedback about the QI package and assess the feasibility and the acceptability of implementing such a tool to improve quality in the private sector. The specific objectives were to:

• Obtain feedback about questionnaire/tool items and statistical indicators in the Quality Improvement package and whether the dimensions of quality, technical aspects of service provision and the wording are appropriate to the Indian context;
• Determine whether there is a perceived need to improve quality of HIV/AIDS and TB care by doctors and other providers in the private sector
• Determine providers' interest and motivation to use such a tool;
• Identify possible organizations or associations that could facilitate and drive the implementation of quality improvement program.

"Saathiya" Country Research Brief: Evaluating Demand-Side Impacts of a Youth-Friendly Initiative (YFI) in India: Baseline Findings

Evaluation of the demand-side effects of a youth-friendly FP initiative in India. This study was designed to inform and evaluate the PSP-One "Saathiya" youth-friendly initiative (YFI) that consists of training Indian chemists and indigenous systems of medicine practitioners (ISMPs) on how to provide youth-friendly FP services in the city of Lucknow. During the project period, PSP-One researchers will conduct baseline and follow-up household surveys among youth in Lucknow as well as in the comparison city of Kanpur to document changes in youth FP knowledge, attitudes, and practices before and after the Saathiya project. Baseline data was collected among 2,573 young people in both cities in 2007, and the follow-up survey is planned for 2009.

"Saathiya" - A Youth Friendly Initiative in Family Planning

A household survey conducted in Lucknow, India, revealed that a majority of women marry by 18 and that most men are married by 21 years of age. By 19 years of age 66 percent of the women have had at least one pregnancy. Spouses and friends are the primary sources of family planning information for young married couples, and only 58 percent of respondents reported that they had ever used contraceptives, most of which are condoms purchased by men from pharmacies.

Chiranjeevi: Involving private obstetricians to reduce maternal mortality in Gujarat (India)

This PowerPoint was presented at the 2007 GHC expert panel "Making it Work: Private Sector Partnerships to Improve Women's Health."