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Country Profile: Nepal
In Nepal, the Commercial Market Strategies (CMS) project worked with local partners to test innovative ways to expand access to family planning services, strengthen local capacity to provide reproductive health products and services, and prevent the spread of HIV/AIDS. This profile provides an…
Resource Type : Other
Country : Nepal
Health Area: Family Planning, HIV/AIDS, Sexual and Reproductive Health
Project: SHOPS
Year :
Language : English
Technical Area: Networks and Franchising
Country Profile: Morocco
The objective of the Commercial Market Strategies (CMS) project in Morocco is to increase the use of private-sector family planning and child health products and services. CMS worked toward this goal by socially marketing health products and supporting private providers. This profile provides an…
Resource Type : Other
Country :
Health Area: Family Planning, Maternal, Newborn, and Child Health
Project: SHOPS
Year :
Language :
Technical Area: Pharmaceutical Partnerships and Social Marketing
The Economics of Social Marketing: The Case of Mosquito Nets in Tanzania
There is a growing appreciation of the role of the private sector in expanding the use of key health interventions. At the policy level, this has raised questions about how public sector resources can best be used to encourage the private sector in order to achieve public health impact. Social…
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Project: SHOPS
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Technical Area: Pharmaceutical Partnerships and Social Marketing
COPE Handbook: A Process for Improving Quality in Health Services
COPE® was pilot-tested in Kenya and Nigeria in 1988 and was then introduced in other countries in Africa and Asia from 1989 through 1994. In 1995, EngenderHealth published COPE: Client-Oriented, Provider-Efficient Services: A Process and Tools for Quality Improvement in Family Planning and Other…
Resource Type : Tool
Country :
Health Area: Family Planning, Maternal, Newborn, and Child Health, Sexual and Reproductive Health
Project: SHOPS
Year :
Language : English
Technical Area: Provider Quality
Advancing Commercial Sector Involvement in Reproductive Health in West Africa
West African countries account for many of the world's poorest health and development indicators. Key reproductive health (RH) indicators, such as maternal mortality and contraceptive prevalence, are particularly worrisome. Recognition is growing that public and international financing of RH…
Resource Type : Other
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Project: SHOPS
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Technical Area: Corporate Engagement
Country Profile: Madagascar
Country profiles are four- to eight-page summaries of CMS's country programs. They provide an overview of the local context and discuss program goals, design, challenges, evolution, and impact.
Resource Type : Other
Country : Madagascar
Health Area:
Project: SHOPS
Year :
Language :
Technical Area:
Country Profile: Jordan
Country profiles are four- to eight-page summaries of CMS's country programs. They provide an overview of the local context and discuss program goals, design, challenges, evolution, and impact.
Resource Type : Other
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Project: SHOPS
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Technical Area:
Country Profile: Ghana
Country profiles are four- to eight-page summaries of CMS's country programs. They provide an overview of the local context and discuss program goals, design, challenges, evolution, and impact.
Resource Type : Other
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Project: SHOPS
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Technical Area:
Country Profile: Bangladesh
Country profiles are four- to eight-page summaries of CMS's country programs. They provide an overview of the local context and discuss program goals, design, challenges, evolution, and impact.
Resource Type : Other
Country :
Health Area:
Project: SHOPS
Year :
Language : English
Technical Area:
Using a Marketing Approach to Improve the Demand and Use of Family Planning Services: MEXFAM Case Study
This paper describes the approach used in Mexico to assist a private, nongovernmental family planning organization, MEXFAM, in the development of comprehensive "service-oriented" marketing strategy to increase the demand and use of its family planning facilities. The objectives were to increase…
Resource Type : Other
Country :
Health Area:
Project: SHOPS
Year :
Language :
Technical Area: Pharmaceutical Partnerships and Social Marketing
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What is the Market Development Approach?
- What is the Market Development Approach (MDA) Process for Family Planning, and Maternal, Newborn, and Child Health? Brief #1 of 4 in a series on the MDA
- What is the Market System Framework and Its Role in Developing Family Planning, and Maternal, Newborn, and Child Health Markets? Brief #2 of 4 in a series on the MDA
- What are Key Terms Used in a Market Development Approach for Health? Brief #3 of 4 in a series on the MDA
- The Meaning and Importance of Stewardship in Developing Family Planning, and Maternal, Newborn, and Child Health Markets. Brief #4 of 4 in a series on the MDA
FHM Engage Market Descriptions
See all market descriptions here.