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From Life Insurance to Safer Sex: Reflections of a Marketing Team
An abstract contributed by Bruce Mackay as a cross-cutting resource for the PSP-One Social Marketing e-Conference held March 10-15, 2008.
Resource Type : Other
Country :
Health Area:
Project: SHOPS
Year :
Language : English
Technical Area: Pharmaceutical Partnerships and Social Marketing
Maternal Health Financing-Issues and Options: A Study of Chiranjeeri Yojana in Gujarat
A report by the Indian Institute of Management contributed a cross-cutting resource for the PSP-One Social Marketing e-Conference held March 10-15, 2008.
Resource Type : Report
Country :
Health Area: Maternal, Newborn, and Child Health
Project: SHOPS
Year :
Language : English
Technical Area: Health Financing
A Field Guide to Designing a Health Communications Strategy: A Resource for Health Communications Professionals
A field guide contributed by Gael O'Sullivan as a BCC resource for the PSP-One Social Marketing e-Conference held March 10-15, 2008.
Resource Type : Tool
Country :
Health Area:
Project: SHOPS
Year :
Language : English
Technical Area: Pharmaceutical Partnerships and Social Marketing
Making Health Communications Work: A Planner's Guide
A guide contributed by the NIH as a BCC resource for the PSP-One social marketing e-Conference, held March 10-15, 2008.
Resource Type : Tool
Country :
Health Area:
Project: SHOPS
Year :
Language : English
Technical Area: Pharmaceutical Partnerships and Social Marketing
mHealth e-Conference on-line resources
A list of links of interest contributed as useful resources and tools from the SHOPS mHealth e-Conference held on May 5-6, 2010.
Resource Type : Other
Country :
Health Area:
Project: SHOPS
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Language : English
Technical Area: Digital Health
Women & Mobile: A Global Opportunity
Mobile phone ownership in low and middle-income countries has skyrocketed in the past several years. But a woman is still 21% less likely to own a mobile phone than a man. This figure increases to 23% if she lives in in Africa, 24% if she lives in the Middle East, and 37% if she lives in South…
Resource Type : Report
Country :
Health Area:
Project: SHOPS
Year :
Language : English
Technical Area: Digital Health, Gender
Towards the Development of an mHealth Strategy: A Literature Review
A literature review by Patricia N. Mechael contributed as a resource for the SHOPS mHealth e-Conference held May 5-6, 2010. The purpose of this report is to map what is known about a broad range of mobile and wireless technologies and the contributions that they are making towards achieving…
Resource Type : Report
Country :
Health Area:
Project: SHOPS
Year :
Language : English
Technical Area: Digital Health
Sizing the Business Potential of mHealth in the Global South: A Practical Approach
A report by Vital Wave Consulting contributed as a resource for the SHOPS mHealth e-Conference held May 5-6, 2010.
Resource Type : Report
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Health Area:
Project: SHOPS
Year :
Language : English
Technical Area: Digital Health
MoTech: mHealth Ethonography Report
A report contributed by Patricia N. Mehcael and the Dodowa Health Research Center as a resource for the SHOPS mHealth e-Conference held on May 5-6, 2010.
Resource Type : Report
Country :
Health Area:
Project: SHOPS
Year :
Language : English
Technical Area: Digital Health
Mobile Health: The potential of mobile telephony to bring health care to the majority
A paper by Rafael Anta, Shireen El-Wahab, and Antonino Giuffrida contributed as a resource to the SHOPS mHealth e-Conference held on May 5-6, 2010.
Resource Type : Report
Country :
Health Area:
Project: SHOPS
Year :
Language : English
Technical Area: Digital Health
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What is the Market Development Approach?
- What is the Market Development Approach (MDA) Process for Family Planning, and Maternal, Newborn, and Child Health? Brief #1 of 4 in a series on the MDA
- What is the Market System Framework and Its Role in Developing Family Planning, and Maternal, Newborn, and Child Health Markets? Brief #2 of 4 in a series on the MDA
- What are Key Terms Used in a Market Development Approach for Health? Brief #3 of 4 in a series on the MDA
- The Meaning and Importance of Stewardship in Developing Family Planning, and Maternal, Newborn, and Child Health Markets. Brief #4 of 4 in a series on the MDA
FHM Engage Market Descriptions
See all market descriptions here.