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"Blue": Segmenting in the Oral Contraceptive Market in Ghana
A narrated presentation contributed by Richard Burns from the PSP-One Social Marketing e-Conference held on March 10-15, 2008.
Resource Type : Presentation
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Technical Area: Pharmaceutical Partnerships and Social Marketing
Maria Charito M. Magno Biography
Biographyp of Maria Charito M. Magno, presenter at the PSP-One Online Social Marketing Conference 2008
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Sanjeev Vyas Biography
Biography of Sanjeev Vyas, presenter at the PSP-One Online Social Marketing Conference 2008
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Elizabeth Gardiner Biography
Elizabeth Gardiner Biography
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Richard Burns Biography
Biography of Richard Burns, presenter at the PSP-One Online Social Marketing Conference 2008
Resource Type : Other
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PSP-One and Social Marketing and Pharmaceutical Partnerships
Social Marketing can increase the demand for and the supply of family planning products. Social marketing programs use commercial marketing and distribution techniques to make products available and affordable. Social marketing also encourages healthy behaviors through mass media advertising and…
Resource Type : Other
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Project: SHOPS
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Technical Area: Pharmaceutical Partnerships and Social Marketing
"Yahi Hai Sahi!" Growing the Condom Market in North India Through the Private Sector
In June 2004, ICICI Bank initiated the Yahi Hai Sahi (meaning "This is the Right Choice" in Hindi) condom promotion project under the USAID funded Program for Advancement of Commercial Technology-Child and Reproductive Health (PACT-CRH), as part of its commitment to use the power of the private…
Resource Type : Report
Country : India
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Saathi Bachpan Ke- Promoting Diarrhea Management Through the Private Sector in Urban North India
The diarrhea management campaign was initiated by ICICI Bank in 2002 under the bilateral Program for Advancement of Commercial Technology - Child and Reproductive Health (PACT-CRH) between the Government of India (GOI) and United States Agency for International Development (USAID). This campaign…
Resource Type : Report
Country : India
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Goli Ke Hamjoli- Promotion of Oral Pills in Urban North India
The Goli ke Hamjoli (Friends of the Pill) is an oral pill category promotion program, under the USAID funded Program for Advancement of Commercial Technology - Child and Reproductive Health (PACT-CRH). Technical assistance was initially provided by the SOMARC project until October 1998, and then…
Resource Type : Report
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Assessment of Commercial Partnership Opportunities in Russia
Contraceptive use in Russia is relatively recent and despite a rapid decline in recent years, abortion is still a preferred family planning method. Among modern methods, intra-uterine devices (IUDs) are the most widely used, followed by condoms. Hormonal contraceptives have not reached full…
Resource Type : Report
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Project: SHOPS
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Language : English
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What is the Market Development Approach?
- What is the Market Development Approach (MDA) Process for Family Planning, and Maternal, Newborn, and Child Health? Brief #1 of 4 in a series on the MDA
- What is the Market System Framework and Its Role in Developing Family Planning, and Maternal, Newborn, and Child Health Markets? Brief #2 of 4 in a series on the MDA
- What are Key Terms Used in a Market Development Approach for Health? Brief #3 of 4 in a series on the MDA
- The Meaning and Importance of Stewardship in Developing Family Planning, and Maternal, Newborn, and Child Health Markets. Brief #4 of 4 in a series on the MDA
FHM Engage Market Descriptions
See all market descriptions here.