Resource Library
Recent Resources
All Resources
Assessment of the Pregnancy Test Market in Malawi
The SHOPS Plus project conducted a market shaping assessment of pregnancy tests in Lilongwe, Malawi. The assessment shows that pregnancy tests are widely available in the private sector, which offers a range of different brands at varying price points. However, the tests are rarely available at…
Resource Type : Brief
Country :
Health Area: Family Planning
Project: SHOPS Plus
Year :
Language : English
Technical Area:
Assessment of the Pregnancy Test Market in Madagascar
The SHOPS Plus project conducted a market shaping assessment of pregnancy tests in the Antanavario region in Madagascar. The assessment shows that pregnancy tests are widely available in the private sector, but only available in the public sector through donor-supported community health agents…
Resource Type : Brief
Country : Madagascar
Health Area: Family Planning
Project: SHOPS Plus
Year :
Language : English
Technical Area:
Assessment of the Pregnancy Test Market in Kenya
The SHOPS Plus project conducted a market shaping assessment of pregnancy tests in the greater Nairobi area of Kenya. The assessment shows that pregnancy tests are widely available across the public and private sectors. However, prices in both sectors vary and may be high for some patients.
Resource Type : Brief
Country :
Health Area: Family Planning
Project: SHOPS Plus
Year :
Language : English
Technical Area:
Assessment of the Pregnancy Test Market in India
The SHOPS Plus project conducted a market shaping assessment of pregnancy tests in India, which shows that the Ministry of Health and Family Welfare supports the use of pregnancy tests. The ministry actively procures the tests, and they are widely available in public clinics free of charge and…
Resource Type : Brief
Country : India
Health Area: Family Planning
Project: SHOPS Plus
Year :
Language : English
Technical Area:
The Private Sector: Key to Reaching Young People with Contraception
As family planning stakeholders look to increase the use of modern contraceptive methods among young people aged 15 to 24, the private health sector presents a significant opportunity to expand access to this group. To prioritize investments in private sector strategies to reach youth, donors…
Resource Type : Brief
Country :
Health Area: Family Planning
Project: SHOPS Plus
Year :
Language : English
Technical Area:
The Private Sector: Key to Achieving Family Planning 2020 Goals
As family planning stakeholders look to accelerate progress toward Family Planning 2020 goals, the private health sector presents a significant opportunity to increase access to a wider range of modern contraceptive methods for a larger number of women. This brief uses data from Family Planning…
Resource Type : Brief
Country :
Health Area: Family Planning
Project: SHOPS Plus
Year :
Language :
Technical Area:
Regulation of Drug Shops and Pharmacies Relevant to Family Planning: A Scan of 32 Developing Countries
Private pharmacies and drug shops play an important role in providing family planning and other priority health services in many countries. Before designing programs to strengthen and expand this role, donors and implementing partners must first understand what is allowed within the current…
Resource Type : Report
Country :
Health Area: Family Planning
Project: SHOPS Plus
Year :
Language : English
Technical Area: Public-Private Engagement
Advocating for Social Marketing Programs to Local Stakeholders
Social marketing is effective in increasing the use of health commodities by target populations, and in reaching national health goals. This brief aims to support USAID discussions about social marketing and advocacy with local stakeholders.
Resource Type : Brief
Country :
Health Area: Family Planning
Project: SHOPS Plus
Year :
Language : English
Technical Area: Pharmaceutical Partnerships and Social Marketing
Phases of Social Marketing
This primer is intended to help health officers employed with the United States Agency for International Development (USAID) to design and support appropriate and sustainable social marketing programs from start-up to graduation. Focusing on social marketing programs funded by USAID to increase…
Resource Type :
Country :
Health Area: Family Planning
Project: SHOPS Plus
Year :
Language : English
Technical Area: Pharmaceutical Partnerships and Social Marketing
Building Sustainability in Social Marketing Programs
This presentation examines how health officers can build sustainability into their social marketing programs. It was delivered by Françoise Armand at the Sustaining Social Marketing for Health: Perspectives from Asia and Africa event in May 2017.
Resource Type : Presentation
Country :
Health Area: Family Planning
Project: SHOPS Plus
Year :
Language : English
Technical Area: Pharmaceutical Partnerships and Social Marketing, Social and Behavior Change
Filter by
What is the Market Development Approach?
- What is the Market Development Approach (MDA) Process for Family Planning, and Maternal, Newborn, and Child Health? Brief #1 of 4 in a series on the MDA
- What is the Market System Framework and Its Role in Developing Family Planning, and Maternal, Newborn, and Child Health Markets? Brief #2 of 4 in a series on the MDA
- What are Key Terms Used in a Market Development Approach for Health? Brief #3 of 4 in a series on the MDA
- The Meaning and Importance of Stewardship in Developing Family Planning, and Maternal, Newborn, and Child Health Markets. Brief #4 of 4 in a series on the MDA
FHM Engage Market Descriptions
See all market descriptions here.