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The Sustainability Challenge: Identifying Appropriate Financing Models for Social Marketing Programs
Social marketing has proven to be a cost-effective approach to increasing the availability and use of health products. The ability to recover costs through sales revenue and leverage commercial efficiencies also provides social marketing programs with opportunities for increased financial…
Resource Type : Other
Country :
Health Area: Family Planning
Project: SHOPS
Year :
Language :
Technical Area: Health Financing
Social Marketing Models for Product-Based Reproductive Health Programs: A Comparative Analysis
Social marketing models for product-based reproductive health programs in developing countries typically have been defined according to the organization that manages them. This paper explores the major differences and similarities between two classic social marketing models: the NGO and…
Resource Type : Other
Country :
Health Area: Family Planning
Project: SHOPS
Year :
Language :
Technical Area: Pharmaceutical Partnerships and Social Marketing
In its efforts to expand the availability of primary and reproductive health care services in the private Health Financing
In its efforts to expand the availability of primary and reproductive health care services in the private sector, the Commercial Market Strategies project provided technical assistance to community health insurance plans in Ghana and Uganda. This paper summarizes the CMS experience and makes…
Resource Type : Other
Country :
Health Area:
Project: SHOPS
Year :
Language :
Technical Area: Health Financing
Funding for the Future? Lessons from the Past: A Review of USAID Dollar-Appropriated Endowments
The Commercial Market Strategies project prepared Funding for the Future? Lessons From the Past: A Review of USAID Dollar-Appropriated Endowments in response to a request by USAID's Bureau of Policy and Program Coordination (PPC) and Bureau of Global Health, Office of Population and Reproductive…
Resource Type : Other
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Health Area:
Project: SHOPS
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Technical Area:
Engaging the Private Sector in Turkey: Can Public/Private Partnerships Help Achieve Contraceptive Security?
From 1988 to 2002, USAID supported a number of initiatives designed to increase the provision of contraceptive methods through the private sector. These initiatives included social marketing programs through the Social Marketing for Change (SOMARC) project and public/private workshops on…
Resource Type : Other
Country : Turkey
Health Area:
Project: SHOPS
Year :
Language : English
Technical Area: Pharmaceutical Partnerships and Social Marketing, Public-Private Engagement
Social Marketing in Senegal: CMS Program Results and Implications
The USAID mission in Senegal requested social marketing assistance from the CMS project and its local implementing agency ADEMAS to increase the supply of, and the demand for, reproductive health products and services through the private sector. Currently CMS/ADEMAS markets a subsidized brand of…
Resource Type : Report
Country :
Health Area:
Project: SHOPS
Year :
Language :
Technical Area: Pharmaceutical Partnerships and Social Marketing
The Impact of a Microfinance Program on Private Health Care Providers in Uganda
This evaluation assesses the impact of the Summa Foundation's microfinance program on the viability of small-scale private health care practices in Uganda. Summa's microfinance program began disbursing loans in January of 2001 in Uganda. The program has had three main objectives; increasing…
Resource Type : Report
Country :
Health Area:
Project: SHOPS
Year :
Language :
Technical Area: Provider Access to Finance
Socioeconomic Characteristics of Enrollees in Community Health Insurance Schemes in Africa.
The CMS project provided technical assistance to the Nkoranza Health Plan in Ghana (a hospital-based plan primarily offering inpatient care — the only exception being outpatient care for dog and snake bites) and the Lacor Health Plan (a hospital-based plan offering inpatient and outpatient care…
Resource Type : Report
Country :
Health Area:
Project: SHOPS
Year :
Language :
Technical Area: Health Financing
A Quasi-Experimental Study to Assess the Performance of a Reproductive Health Franchise in Nepal
In 2001, the Commercial Market Strategies project established a nurse and paramedic franchise in Nepal to increase utilization of reproductive health services and client satisfaction with service quality. To assess the impact of the intervention, CMS used a quasi-experimental study design, with…
Resource Type : Report
Country :
Health Area:
Project: SHOPS
Year :
Language :
Technical Area: Provider Quality
Bangladesh: Contraceptive Market Segmentation Analysis—Final Report
Segmentation of the contraceptive market in Bangladesh already exists with the public and private sectors playing crucial roles. Using the Demographic Health Survey (DHS) data to highlight each sector's efforts to reach contraceptive users, this report will help guide policymakers and other…
Resource Type : Report
Country :
Health Area:
Project: SHOPS
Year :
Language : English
Technical Area: Public-Private Engagement
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What is the Market Development Approach?
- What is the Market Development Approach (MDA) Process for Family Planning, and Maternal, Newborn, and Child Health? Brief #1 of 4 in a series on the MDA
- What is the Market System Framework and Its Role in Developing Family Planning, and Maternal, Newborn, and Child Health Markets? Brief #2 of 4 in a series on the MDA
- What are Key Terms Used in a Market Development Approach for Health? Brief #3 of 4 in a series on the MDA
- The Meaning and Importance of Stewardship in Developing Family Planning, and Maternal, Newborn, and Child Health Markets. Brief #4 of 4 in a series on the MDA
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