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Strategic Stakeholder Communications for Strengthening Health Systems
Persuasive and informational communications designed to raise stakeholder awareness, modify opinions and attitudes, and change professional behavior and personal practice are instrumental to the strategic management of the health reform process. Nevertheless, health sector communications…
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Project: SHOPS
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Technical Area: Public-Private Engagement
Indicateurs de Base sur l'Utilisation des Méthodes de Longue Durée du Projet CMS au Maroc
Social marketing has contributed widely to the expansion of family planning (FP) in Morocco and relieved some of the burden on the public sector. Challenges remain, however, as an increasing number of women desire to limit family size. Long-term methods of FP, such as injectables and…
Resource Type : Report
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Project: SHOPS
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Technical Area: Pharmaceutical Partnerships and Social Marketing
Enhancing Capacity for Strategic Management of Policy Implementation in Developing Countries
This paper examines the experience of the Implementing Policy Change Project (IPC), a capacity-building effort, funded by the U.S. Agency for International Development (USAID), that has assisted developing country managers to use the concepts and tools of strategic management to implement policy…
Resource Type : Other
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Project: SHOPS
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Technical Area: Public-Private Engagement
Prestataires des Soins de Santé du Secteur Privé au Maroc: Attitudes et caractéristiques en matière de planification familiale
The Commercial Market Strategies project in Morocco worked toward three objectives: to increase the sustainability of social marketing of reproductive and child health products and services (especially longterm contraceptive methods); to establish a network of reproductive and family health…
Resource Type : Report
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Project: SHOPS
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Technical Area: Corporate Engagement
The Contraception-Adoption Process in Jordan
Contraceptive use is a dynamic process, involving the decision to adopt contraception (or not to), the selection of a contraceptive method, and, over time, the decision to continue to use a method, switch to another method, or discontinue using contraception. This study examines some of the…
Resource Type : Other
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Health Area: Family Planning
Project: SHOPS
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Perceptions of Contraceptives Among Women in Jordan: A Projective Study
The image consumers have of a service or product influences their willingness to adopt the product and use it. Yet the image of contraceptives among consumers is not well understood. In preparation for a new marketing campaign for contraceptives, CMS/Jordan conducted research into the…
Resource Type : Other
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Health Area: Family Planning
Project: SHOPS
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Working with Private Providers to Improve the Delivery of Priority Services
Developing a strategic mix of private and public provision of health services in order to achieve health reform objectives can be complex. Policymakers may wonder about what private providers could contribute to public health goals. The decision to collaborate with the private sector depends on…
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Project: SHOPS
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Language : English
Technical Area: Health Financing, Public-Private Engagement
Knowledge, Attitudes, and Practices Related to Malaria and Insecticide - Treated Nets in Uganda
This baseline survey, conducted between December 1999 and January 2000 by the Commercial Market Strategies Project, was designed to investigate the level of knowledge, attitudes, and practices about malaria and insecticide treated nets (ITNs) in four districts of Uganda: Mukono, Jinja, Mbarara,…
Resource Type : Report
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Health Area: Malaria
Project: SHOPS
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Technical Area: Pharmaceutical Partnerships and Social Marketing
Targeting: A Key Element of National Contraceptive Security Planning
Global demand for family planning services continues to increase rapidly. By 2015, the number of women using modern contraceptives is expected to nearly double (Ross and Bulatao, 2001). This dramatic growth is due in part to an increase in the number of women of reproductive age. It also stems…
Resource Type : Other
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Health Area: Family Planning
Project: SHOPS
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Technical Area: Corporate Engagement
Using Behavior Change Communications To Overcome Social Marketing Sales Plateaus: Case Studies of Nigeria and India
In an effort to improve social marketing programming knowledge about the extent to which behavior change interventions can bolster social marketing sales, this report presents case studies of two social marketing programs: the Society for Family Health's condom program in Nigeria and the…
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Project: SHOPS
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Technical Area: Social and Behavior Change Communication
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What is the Market Development Approach?
- What is the Market Development Approach (MDA) Process for Family Planning, and Maternal, Newborn, and Child Health? Brief #1 of 4 in a series on the MDA
- What is the Market System Framework and Its Role in Developing Family Planning, and Maternal, Newborn, and Child Health Markets? Brief #2 of 4 in a series on the MDA
- What are Key Terms Used in a Market Development Approach for Health? Brief #3 of 4 in a series on the MDA
- The Meaning and Importance of Stewardship in Developing Family Planning, and Maternal, Newborn, and Child Health Markets. Brief #4 of 4 in a series on the MDA
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